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9/28/2021

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Customers recognize Brötje for putting them first

Brötje scoops customer recognition award from business newspaper Handelsblatt. BDR Thermea Group’s Brötje brand has received an ‘Achiever of the Year - Customer Recommendation 2021’ special award from the prestigious German business and financial newspaper Handelsblatt.


Between mid-2020 and 2021, the Handelsblatt Media Group that publishes the newspaper, set out to establish which companies were best able to improve their image during pandemic conditions. In their quest, they posed the question: “Would you recommend a particular brand, of which you are a customer, to a friend or acquaintance?”, among others. 
For its efforts at this challenging time, Brötje achieved a top ranking in the Energy & Heating category and was named ‘Achiever of the Year - Customer Recommendation 2021’. 
 
Brotje Eingang

Significant improvement

Brötje showed significant year-on-year improvement too. There was a strong increase in recommendations from among its customers over the past year, even during the difficult lockdowns.

The image comparison illustrates the positive development in terms of customer ratings as a valuable benchmark for companies. Some 800 brands were assessed through approximately a million of representative samples across Germany and compiled in the so-called Brand Index customer-recommendation ranking of the market.

“This is an excellent result for Brötje, and we couldn’t be prouder,” says Heinz-Werner Schmidt, Managing Director of BDR Thermea Germany. “Recognition like this shows that putting our customer at the heart of all we do pays off.”

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“Recognition like this shows that putting our customer at the heart of all we do pays off.”

Heinz-Werner Schmidt| Managing Director of BDR Thermea Germany 

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© BDR Thermea Group 2020

© BDR Thermea Group 2020