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3/29/2021

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BDR Thermea’s 3D world a highlight of ISH digital 2021

As ISH digital 2021 draws to a close, BDR Thermea Group can look back on a successful first all-digital edition. Our 3D world at the virtual trade fair proved a hit with customers and a drawcard of the event. Thousands of virtual visitors flocked to our digital booth to see how we are bringing the energy transition closer, highlighting just how well a digital experience can work. Our standout experience has broken all previous records for customer interactions. 

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We set the bar high, wanting to connect with our customers even though we couldn’t physically come together. By embracing the opportunities of the digital world, we set out to create an experience that would allow us to establish meaningful connections. Backed by a solid plan and investment, we were able to hit the mark and create something truly unique – and our customers loved it.

Our 3D world and live studio experience offered a glimpse of the latest innovations in heating technology. Visitors learned more about the new heat pumps, hybrids and high-efficiency boilers available today, or discovered our cutting-edge developments in hydrogen-ready boilers and hybrid fuel-cell systems. Brötje and Remeha, with their strong following in the German market were at the centre of our experience, with Baxi and De Dietrich also present in our 3D world. 

 

 

Conversation starter

The BDR Thermea 3D experience drew a positive and enthusiastic response from customers, who said they found the guided tours especially interesting and useful. They also appreciated the content of our 3D world, and how we delivered our core message: bringing the energy transition closer through new technologies and innovations like our hybrids, heat pumps and hydrogen offering. 

Bertrand Schmitt, CEO of BDR Thermea Group, says: “The level of interest and engagement from visitors shows just how powerful digital technology can be in enabling us to communicate and interact with our customers even better. We were proud to showcase the solutions we offer to build a better future together – and are delighted our 3D experience was so well received.”

He adds: “ISH digital 2021 has proven that digital and the ‘people factor’ – meeting and talk – can coexist and deliver effective results. I can conclude that this all-digital fair was a great success: we had more customers visiting us than at the last edition in 2019, and the learnings and experience from this event will fuel our coming communication concepts, even post-Covid.”

 
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"We had more customers visiting us than at the last edition in 2019, and the learnings and experience from this event will fuel our coming communication concepts, even post-Covid.”

Bertrand Schmitt | CEO BDR Thermea Group

 

Digital savvy

BDR Thermea has long been investing in creating the best possible experience across all channels for its customers. ISH digital 2021 gave us the opportunity to amplify our digital capabilities.    
Heinz-Werner Schmidt, Managing Director, BDR Thermea Germany, says: “While there’s nothing like meeting with and talking to our customers in person, we have found new and exciting ways to connect with our customers digitally. The success of our first platform is proof of what we can do when we’re committed to offering our customers the best experience.”

He adds: “Of course, this has also been a learning experience – as is every trade fair. Each day, we collected feedback from our customers to continuously learn and improve. In the future, we look forward to having a mix of physical trade shows with an added digital component to enhance the experience.”

ISH digital 2021 has officially closed, but there’s still time to visit the fair! Our booth will remain open until 30th April 2021. Ask your contact at Brötje or Remeha for a guided tour or find out more here.

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You can find our head office at:


Kanaal Zuid 106 | 7332 BD Apeldoorn | The Netherlands

© BDR Thermea Group 2020

© BDR Thermea Group 2020